Apel Data & Strategy helps Asheville businesses and nonprofits turn scattered data into clear insights, automated workflows, and better decisions.
What We Do
Revenue and P&L dashboards, cash flow forecasting, expense tracking, grant outcome reporting, and board-ready monthly reports. See where the money goes and where to find more.
Customer segmentation, campaign analytics, retention and churn analysis, review tracking, and ROI measurement. Stop guessing which marketing dollars are working.
Automated reporting and alerts, AI-driven customer segmentation, lead scoring, workflow automation, and forecasting dashboards. Practical tools that pay for themselves.
Workflow optimization, scheduling analysis, staffing efficiency, and process improvement. Find the bottlenecks, fix them, measure the difference.
Database organization, system consolidation, and reporting infrastructure. Most businesses need this before anything else will work.
Market research, competitive analysis, demographic studies, and feasibility studies. Data-backed answers before you make the big decision.
How It Works
We assess your current data landscape and identify quick wins. No commitment, no pitch. Just an honest look at what you've got.
You get a scoped project with fixed pricing. You'll know exactly what we're doing, what it costs, and when it's done.
Dashboards, automations, and insights you can act on immediately. Not a 40-page report that sits in a drawer.
Our Work
Market sizing, demographic analysis, competitive positioning, and digital visibility audit for a multi-location fitness franchise in Western North Carolina. Identified an underserved demographic segment and recommended a repositioning strategy based on local market data.
Read the full case studyAbout
I'm John "Jeep" Apel, a data scientist and consultant based in Asheville.
I spent years managing restaurants and running a nonprofit before going back to school for data science. That combination means I understand small business operations from the inside, and I know how to use data to improve them.
My background includes healthcare analytics, geospatial analysis, machine learning, and database design. But for most local businesses, the most valuable thing I do is much simpler: take the data you already have and turn it into something you can use.
Get Started
The first step is a free data audit. No sales pitch, no obligations. Just an honest look at what your data can do for you.